Every year, companies around the world are discovering that their business’ website is serving little to no purpose. Often times, the sites haven’t pulled in any profit for the companies, simply because they aren’t generating any traffic. And why should they?

These sites are often poorly made, and jam packed full of useless information making it difficult for Google to categorize the site properly. This leaves the site with a low ranking in Google’s index, causing the business to lose potential customers.

Immediately after realizing the error of their ways, marketing personnel will scramble to get a hold of an SEO company in order to solve their problems.

What some people don’t know is that your average, traditional SEO firm focuses primarily on Text Optimization, often pushing Image Optimization to the back of the bus if not right out the door. Image optimization is an entire corner of the SEO industry, why not take full advantage?

Core Principles of Image Optimization

Image Optimization is a useful tool that has been utilized in web design for several years. Optimizers are aware that by incorporating the use of relevant images into their web pages, they are accessible not only to the text engine search, but image search as well.

In order to understand how Image Optimization works, and to successfully apply it in web design, you should first understand that not every pixel will require optimization. Here are a few fundamentals to consider when optimizing images. Four Basics:

1) Quality - Is the image of acceptable quality?

2) Relevance - Is the image relevant to the content surrounding it?

3) Appropriate labelling - Is the label relevant to the image?

4) Image Format - Consider adopting a template for strategic placement.

Its true that a Picture is worth a thousand words, so be sure to find an SEO agency that fully utilizes every tool at its disposal!

How important is your Landing Page to your online business? Very much. Brick Marketing, a respected online marketing solutions company with above 10 years of experience in the field of Search Engine Optimization, is pleased to declare a new, exciting category that is being added to their informative Search Engine Optimization Journal and the Brick Marketing blog network. This

new category is all about Landing Page Optimization and how it can drive even more sales and visitors to your website. Good landing pages can increase the conversion rates of any online business. Hence, it is important to know how it works. The Landing Page Optimization category is a huge addition to the Brick Marketing blog network. This will inform readers about the marketing tool aspects of landing pages, and how landing pages can work for them. One of the key things that the Landing Page Optimization category of the Search Engine Optimization Journal will cover is the makings of a good landing page. It will cover different topics about what makes a good landing page, such as:

• Keeping content simple but sufficiently sophisticated

• Working from a style sheet

• Including purchase buttons

• Image optimization

• Using sales-oriented material

However, the Landing Page Optimization category will not just discuss what makes a good landing page. It will also discuss other topics that can take your good landing page and make it into a spectacular one that draws in more clients and sells more products. Some of the topics that will also be discussed in the Landing Page Optimization category of the Search Engine Optimization Journal comprise:

• Photo optimization

• Using specific keyword phrases

• Making your landing page stand out

• Local search marketing

• Image optimization